Academic Background
School: University of Tennessee, Knoxville, Haslam College of Business
Major: Marketing
Focus: Digital & Visual Marketing
Collateral: Business Analytics
GPA: 3.72/4.00
Dean's List Status: Magna Cum Laude
Relevant Coursework: Demand Management, Consumer Behavior, Marketing Research & Insights, Marketing Strategy, Strategic Digital Marketing, Visual Marketing, Sports Marketing, Business Software Applications, Information Management, Global Strategic Management, Experimental Methods & Process Improvement, Data Mining & Business Analytics
Work Experience
July 2024
September 2023-Present
Special Olympics Illinois
Social Media Intern
During my experience, I assisted a digital marketing specialist by observing daily operations and gaining hands-on experience in social media monitoring using tools like Sprout Social. I edited ten minutes of athlete video footage into engaging one-minute clips to promote and encourage volunteer participation at upcoming sporting events. Through this opportunity, I gained valuable insight into how marketing strategies are applied, particularly in the nonprofit sector, and how they can be used to enhance outreach and impact.
Emerald Youth Foundation
Tutor
I had the opportunity to empower young children from urban backgrounds through personalized tutoring that fostered academic growth and helped spark a passion for learning. I developed lesson plans tailored to each student’s individual learning style, which kept them motivated and led to improved MAP testing scores. By creating a supportive and engaging environment, I was able to build strong connections with 35 children, promoting both their emotional well-being and personal development.
Relevant Projects
August 2024-November 2024
AMAze Group, American Marketing Association- UT Knoxville Chapter
Member of Visual Image Marketing
I researched and implemented strategies to improve search engine optimization while also exploring innovative ways to apply AI to enhance digital marketing efforts. Working collaboratively with a team of 19 members, I contributed to market research, branding improvements, social media optimization, and website design to drive a cohesive and impactful marketing strategy. Our efforts culminated in the creation of a comprehensive 63-page marketing strategy portfolio, which I presented to the owner of Visual Image Marketing. As a result, all proposed strategies were successfully adopted.
Extra Curriculars
August 2021-Present
August 2024-Present
August 2021-Present
May 2023- June 2023
Zeta Tau Alpha
Member
As a member of Zeta Tau Alpha, I actively participated in bonding events and socials, helping foster strong relationships with over 450 members and creating meaningful connections within the sisterhood. Each semester, I contributed over 10 hours of community service, supporting local initiatives and promoting breast cancer awareness. Through our collective efforts, our chapter was able to raise $100,000 annually for breast cancer education and advocacy, making a lasting impact both on campus and in the community.
American Marketing Association- UT Knoxville Chapter
Member
I actively engaged in professional development by attending workshops focused on creating a digital portfolio, improving resumes, and enhancing personal branding. These experiences helped me build a stronger professional presence and prepare for a career in marketing. I also expanded my professional network by participating in exclusive job fairs and networking events with industry professionals and recruiters. Additionally, I gained valuable industry insights by attending speaker sessions with marketing professionals, where I learned about their career paths, day-to-day roles, and received expert advice on navigating the field.
Women of Haslam
Member
Through my involvement in Women of Haslam, I fostered confidence and supported the professional growth of women pursuing business majors by utilizing career resources, mentorship opportunities, and industry insights provided by the organization. I collaborated with a diverse network of women to exchange knowledge, share experiences, and strengthen the support system for both professional and personal development.
SAI Study Abroad Program
Student
During my study abroad experience in Florence, Italy, I developed strong cross-cultural communication skills and adaptability by immersing myself in a new environment, which enhanced my global awareness and cultural sensitivity. I expanded my academic perspective by participating in international coursework and collaborating with students and faculty from a variety of cultural backgrounds. In addition to studying in Italy, I had the opportunity to travel to multiple countries, which further strengthened my cultural understanding and improved my time management skills.
Certifications
November 2024
April 2023
March 2025
Google Analytics
Google Analytics Skill Shop Certification
Microsoft Excel
Microsoft Excel 2019 Advanced Certification
Adobe Photoshop
Photoshop 2025 Essential Training
Skills
Marketing & Social Media
Social Media Management, Content Creation, Digital Marketing Strategies, Search Engine Optimization
Data & Analytics
Google Analytics, Microsoft Excel, Data Analysis, Market Research
Communication & Leadership
Strong Written and Verbal Communication Skills, Leadership in Team Settings, Mentoring Experience
Software Proficiency
Google Workspace, Microsoft Office Suite, Adobe Create Suite, Canva, Wix, Tableau, Alteryx,
R Studio, Qualtrics
Awards & Recognition
February 2025
April 2025
Marketing Merit Award
University of Tennessee, Knoxville
This award was presented to the top 25% of marketing graduates at the University of Tennessee in Knoxville. Recipients were recognized at an exclusive ceremony honoring academic excellence.
Bronze Service Medallion
University of Tennessee, Knoxville
Throughout my four years at the University of Tennessee, I was recognized for completing over 100 hours of community service with a variety of organizations, including Keep Knoxville Beautiful, Emerald Youth Foundation, Knox Area Rescue Ministries, Wesley House, Special Olympics Illinois, Adopt a Golden, and the Salvation Army.
Volunteer Experience
Emerald Youth Foundation
I served over 20 hours supporting youth through programs focused on leadership development and community engagement.
Keep Knoxville Beautiful
I devoted 54 hours to assisting with community cleanup initiatives that promoted environmental sustainability.
KARM, Wesley House, Special Olympics, & Others
I contributed service hours to other various nonprofit organizations.